Reputation for the trades

Real reviews, real customers.

Repcraft is the done-for-you reputation stack for HVAC, plumbing, electrical and roofing operators. AI review-request automation, sentiment analysis, response drafting, and competitor benchmarking — without crossing Google's 2024 GBP rules.

What you get

Four systems, one reputation stack.

Each piece runs on its own, but together they replace the agency, the spreadsheet and the monthly report you’ve been stitching together by hand.

AI review-request automation

Trips a branded SMS, email or QR request the moment a job closes. Smart cadence and one-tap prompts — no scripts, no spammy follow-ups.

Sentiment analysis

Scores every reply and routes unhappy customers into a private feedback channel so the issue gets fixed before it ever lands publicly.

AI response drafting

Drafts every reply in your tone of voice, policy-checked before it hits your queue. Nothing goes public without you signing off.

Competitor benchmarking

Stack-rates your stars, response time and recurring themes against the other operators on your block — delivered in a monthly owner report.

What Repcraft will and will not do

No fake reviews

Every review comes from a verified job. No paid placements, no incentivised prompts, no review farms.

No gating

Happy or hard feedback, every customer gets the same neutral one-tap prompt. Unhappy routes private, never blocked.

No agency required

Run it yourself from day one. White-glove onboarding is included — but you never have to hand the keys to a third party.

Not ready to commit?

Be first when we open in your area.

We’re rolling out market by market — drop your email and we’ll let you know the moment your area opens.

Ship reputation on autopilot — without crossing the line.

Per-location pricing from $149 / month. White-glove onboarding, AI-assisted replies, sentiment analysis and competitor benchmarking — all aligned with Google’s 2024 GBP rules.

Comparing Repcraft to Birdeye? See the side-by-side breakdown. See Repcraft vs Birdeye side-by-side →